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About Visit Columbia

Our team is here to support you! Get to know who's who at Visit Columbia, Tennessee.

Vision Statement

To become Tennessee’s number one small-town destination, renowned for its welcoming spirit and bedrock of authentic character and deep roots.

A family with shopping bags leaving Muletown Coffee, its windows hung with Christmas wreaths.

Mission Statement

Visit Columbia is the official destination marketing organization (DMO) of the City of Columbia, Tennessee whose core function is to be the chief engineer & strategist for Columbia's identity, meticulously shaping the perception of Columbia among potential visitors. Our mission is to market and develop Columbia as a premier leisure destination, while maximizing tourism expenditures and positive visitor experiences that increase revenues and stimulate economic growth for the city by showcasing our history, cultural assets, shopping, dining, outdoor recreation, and events.

Brand Promise

Visit Columbia will welcome visitors to Columbia, Tennessee with the most authentic Southern hospitality experience, celebrated in our cultural and historical gifts and our natural resources that are shared through the stories, places and, most importantly, the people of this vibrant 'Main Street America' community.

Meet the Visit Columbia Team

Kellye Murphy, Tourism & Marketing Director, smiling in a dark blazer.

Kellye Murphy

Tourism & Marketing Director

Find Us

Visit Columbia, TN Welcome Center

713 N. Main St., Columbia, TN 38401

931-560-1506

Welcome Center hours
Monday – Friday10:00 am – 4:00 pm
Saturday10:00 am – 3:00 pm
Sunday12:00 pm – 3:00 pm